Following last year’s re-brand it was time to give our bag-in-box range an overhaul, our favourite still ciders had a face lift and we took the opportunity to add some interesting new blends. We had great fun using familiar characters from around the farm to inspire a life-like identity for each cider (we feel like they’re part of the family now!).
As customers familiarised themselves with the new branding (as well as the team at Purbeck cider HQ – poor Clare, she’s been here 5 years and now she’s got to learn all those new names!) we made our delicious ciders accessible to everyone in the UK with the launch of a brand new web shop on our site.
With the cider flowing nicely out of the barn door Joe decided to embark on a couple of new ventures; firstly he grew a maize maze at the farm and proceeded to invite the public in to get lost (as you do) and secondly, we saw the return of Jurassic Juice cloudy apple. It’s great to be diversifying into different products – watch this space for more intriguing tipples next year… (over to you Joe!)